Business of Design Podcast
Janine and Kimberley Seldon of Business of Design® Podcast
Healthy client relationships don’t start with better clients—they start with better thinking.
In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better systems.
While strong processes absolutely improve communication and outcomes, this conversation goes deeper into what’s happening between our ears. Janine introduces practical mindset tools that help designers shift negative thought patterns, navigate conflict with confidence, and build more cooperative, respectful client relationships over time.
If you’ve ever felt stuck in recurring client challenges—even when your systems are solid—this episode will help you see where mindset may be undermining your best efforts, and how to correct course.
What you’ll learn in this episode:
How the “10% right” principle supports healthier conflict resolution
How applying a 3:1 positive ratio improves client interactions and outcomes
How to consult your elder, wiser self when facing difficult decisions
Why celebrating small wins creates momentum and lasting change
Master your mindset in my 8-Week Mental Fitness Master Class.
First things first, take the Saboteur assessment and then let’s chat.
Watch the podcast recording on YouTube
Journal Prompts:
Would I rather be right or happy?
Where can I give someone else someone else more positive thoughts or actions?
What would my wiser, elder self say about a current struggle regarding what is truly important.
